Sakthi Masala’s SuyaSakthi Virudhugal was held at Lady Andal Auditorium. It is a unique initiative that recognizes, celebrates, and empowers women engaged in home-based businesses across Tamil Nadu. Conceptualized by Brand Avatar, an integrated branding, marketing, communication, and event management company, this awards platform continues to inspire and support women entrepreneurs at grassroots levels.
Now in its eighth season, SuyaSakthi Virudhugal – Homepreneur Awards has grown into a respected benchmark that honors the achievements of women entrepreneurs across Tamil Nadu, India, and even the global Tamil diaspora.
The SuyaSakthi Virudhugal – Homepreneur Awards have had a profound impact on Tamil Nadu by recognizing and empowering women who run businesses from home. Over the years, more than 400 women have been honored, motivating thousands across the state to pursue entrepreneurship. By showcasing success stories, the awards inspire confidence, turning kitchens and living rooms into spaces of innovation, skill-building, and economic growth.
This recognition has sparked societal change, breaking stereotypes and encouraging wider participation. The Homepreneur Awards not only celebrate these entrepreneurs but also provide mentorship, networking, and opportunities, fostering a supportive ecosystem for growth. Their journeys inspire future generations, proving that creativity and determination at home can fuel success and community transformation.
Selection Process
The selection process followed a credible two-tier evaluation model in partnership with IIT Madras and an esteemed jury panel:
Initial Shortlisting by IIT Madras (CREST)
Applications were evaluated by the Centre for Research, Entrepreneurship & Social Technology (CREST) at IIT Madras based on criteria like business viability, social impact, and entrepreneurship potential. The top scorers from each category were shortlisted as finalists.
Final Evaluation by Expert Jury
A 25-member expert jury conducted detailed interviews with the shortlisted finalists and selected award winners across twelve categories.
Awards were presented in the following categories: Agriculture, Healthcare, Social Welfare, Arts & Culture, Home Retail & Service Professional, Sports & Fitness, Beauty & Wellness, Digital Homepreneur, Student Edition, Food & Beverages, Media & Entertainment, Education & Literature, and NRI & Outside Tamil Nadu.
Awards Ceremony
The awards ceremony was held on 10th August 2025 at Lady Andal Auditorium. Mr. P.C. Duraisamy, Founder of Sakthi Masala, and Dr. Shanthi Duraisamy, Director, presented several awards. Dignitaries from industry, education, government, cinema, television, and social organizations were in attendance.
Mr. Hemachandran, CEO of Brand Avatar, shared his joy over the growing impact of SuyaSakthi Virudhugal – Homepreneur Awards. He emphasized the platform’s success in surfacing inspiring stories of women entrepreneurs and its contribution to nurturing the broader entrepreneurial ecosystem, reaching even the Tamil diaspora.
Student Edition
The Homepreneur Awards 2025 also featured a dedicated Student Edition, recognizing college-going young women with entrepreneurial ideas. It provided them a platform to showcase business concepts and execution plans. The most promising and practical ideas were recognized with awards.
