Kshetra & Kshetra Wellvia Successfully Launched in Erode, Marking a New Chapter in Pure, Traditional & Conscious Food

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Kshetra Wellvia Successfully Launched in Erode, Marking a New Chapter in Pure, Traditional & Conscious Food

Kshetra, the new-age natural food brand backed by Sri Annapooraniamman Foods Pvt. Ltd., made a landmark debut with its grand public launch at Sri Vari Arangam, Perundurai Road, Erode. Led by Managing Director Mr. Nandhakumar, the event introduced a premium portfolio of seven product ranges including toxin-free edible oils produced using stainless-steel, stainless-steel automated plant, cryogenically ground spices, unpolished millets, raw honey and natural sweeteners, fibre-rich rice varieties, whole natural pulses, and traditional beverages crafted with research-driven nutritional intent.

The launch was enriched by a devotional discourse, “Nine Paths to Devotion,” delivered by renowned scholar Shri. Dushyanth Sridhar as part of the cultural movement Erode’il Margazhi under the initiative Erode’il Margazhi. The evening showcased prayers, product unveiling, cultural performances, media interactions, and a dinner curated using Kshetra products. The event witnessed participation from industry leaders, medical professionals, educators, farmer networks, and cultural contributors. Kshetra products are now available on the official website, with Amazon and Flipkart availability starting 1st January 2026 and offline retail expansion from 1st February 2026.

👉 Read the full event article here

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