Following its commitment to promoting “Soulful Hospitality”—a core pillar under the group’s brand promise, “The Promise of More”—GRT Hotels & Resorts successfully concluded its “World No Tobacco Day Walkathon 2026”.
The event, which served as a flagship activation of the group’s “GReaT Being” programme, saw a unified , synchronized turnout across its portfolio of 22 hotels, all of which are proudly 100% smoke-free, spanning five states. Close to 1500 participants –including hotel guests, staff members, families, and local community members –walked 3 kilometers in unison to advocate for a smoke-free, tobacco-free future. The “GReaT Being” programme, launched to integrate holistic health and mindful living into the group’s culture, was at the forefront of this initiative, underscoring the brand’s dedication to the long-term wellness of its stakeholders and the environment.
“At GRT Hotels & Resorts, our philosophy of ‘Soulful Hospitality’ is intrinsically linked to the health of our environment and our people,” said Vikram Cotah, CEO of GRT Hotels & Resorts. “Through our ‘GReaT Being’ initiative, we remain committed to fostering mindful environments and encouraging healthier lifestyle choices. The success of this Walkathon reflects our collective pledge to prioritize wellbeing over harmful habits and reinforces our position as a brand that champions conscious living.”
Event Highlights & Impact:
Synchronized Engagement: The initiative successfully mobilized a diverse community across 22 locations, creating a cohesive, nationwide demonstration of support for tobacco-free living.
Community Wellness: The event provided a platform for guests and associates to engage in active, wellness-driven routines, successfully fostering a culture of health across all participating units.
Educational Outreach: Through high-visibility campaigns and collective advocacy, the walk served as a significant educational effort to raise awareness about the risks of tobacco use.
GRT Hotels & Resorts extends its gratitude to all guests and community members who participated in making this event an impactful step toward a healthier, more mindful future.
