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"From Period Shame to Better Period Care"💥Samantha Speech at Zoy Sanitary Pad Launch #Zoi #PeriodCare #WomenHealth #MenstrualHealth #PeriodAwareness #WomensWellness @NewIndianXpress #CinemaExpress https://t.co/Wm0QasVdZZ
— Cinema Express (@XpressCinema) October 10, 2026
Cinema Express
ZOY Champions Holistic Women’s Wellness with “Wellness Beyond Your Period”
ZOY is redefining menstrual care, moving beyond period management to champion a more holistic approach to women’s health and wellbeing. Founded by Maheswari Moorthy and co-founded by actor, entrepreneur and wellness advocate Samantha Ruth Prabhu, ZOY is bringing its brand philosophy, “Wellness Beyond Your Period,” to life through an initiative that encourages greater cycle awareness, informed choices and innovation in menstrual care. Rooted in the belief that women’s wellbeing extends far beyond the days of their period, this philosophy shapes both the brand’s products and its approach to women’s health.
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